360 Feedback Blog

Recent research published in this Science Daily article shows that the timing of expected feedback impacts individuals’ performance, and that the sooner you give someone feedback, the more effect it has on her or his performance.

So the message from this study appears to confirm what managers and supervisors have known for a long time - that you should give feedback immediately and often to influence someone’s behaviours.  By doing this as a matter of course, individuals will come to expect quick feedback and therefore perform better. 

But how does this affect 360 Degree Feedback, which is usually given once or twice a year, and therefore must necessarily suffer from the time lag between the activity and the feedback?

360 feedback should never be just a repetition of particular episodes or events that have already been discussed (or should have been discussed) when they happened.  We often find that when these events are put into a 360 feedback they can skew the discussion away from the key messages on strengths and development needs.

So what should happen if I give you immediate feedback, like this, right after a meeting:
“I was upset that you didn’t give me an update before the client meeting.  I felt that you left me out.  I would appreciate if you could update me in good time before the next meeting”.

So what if I’m completing a 360 Degree Feedback on this colleague six months later?

Do I repeat this in the 360 free text boxes, and do I score my colleague as ’Hardly ever keeps me informed on important issues’?   Or do I just forget about it?

My advice would be to leave this out of the 360 feedback if the action or behaviour has been dealt with and changed by that person by the time the 360 comes around. 

There is no point in bringing it up again and making it a problem if it has ceased to be one.  What would be great would be to say ’X has really made an effort to provide me with information before client meetings and I really appreciate this’. 

If X is still doing the same thing, then a reference to it should be made, something like: ‘X is aware that I feel I am not kept updated with information before client meetings’.  There is no value in repeating lots of detail that has already been discussed, although the main point still needs to be made.