360 Feedback Blog

In this article John Herlihey of Google explains the company’s view of the importance of performance reviews and 360 Degree Feedback:

“We measure people every 90 days. We get 360-degree feedback on people every 180 days and that feedback is published to the whole company. People want reality. Ninety per cent of the rewards end up going to 10pc of the people”.

3 monthly reviews and 6 monthly 360 Feedback is certainly tough and takes a lot of effort and commitment from the company the staff. 

Critically, What it does do is keep people really focused on what the key things they need to do, on what they learn and how to put that learning into practice.

Google’s focus on constant review, feedback and action is probably one of the reasons for its success.

In this article in the New York Times, Vineet Nayar, chief executive HCL Technologies, talks about how his 360 Degree Feedback results are available for everyone in the company to see, all 50,000 of them!  And 3800 managers also get 360 Degree Feedback, and that’s published on the internal web.  He believes this is critical for building transparency, trust and reverse accountability in his organisation.

A word of warning and an illuminating discussion thread about bosses, employees and 360 Degree Feedback in today’s Guardian.

Ruby is one of my favourite comediennes and she’s now doing management training! Here an article in the Times recently on her philosophy of how to help people behave better in the workplace.

I like the simplicity but I do think there’s more to it than that….here’s my response..

At the end of a recent episode of the Apprentice USA, Donald Trump, having pointed his pistol finger and fired the first candidate, concluded his remarks by saying ’she had to go…people don’t change’.

Is he right?  Are people just the way they are, or can they change their behaviours if they really want to?

I think DT has a point: the person he fired ignored all the feedback from the other candidates which was telling her that she didn’t listen and that she was a disruptive influence.  Her response was that people (especially women) were intimidated by her.  She would not, or could not, hear the feedback.  I have come across people like this and I don’t think they can change.  Because they don’t want to.

People who really want to change, though, will do so.  At an exreme level, you can see this in people who take on new religious beliefs in adult life can can often change their lives completely, and those of the people around them.  Maybe because their will to change is so profound and internalised…

As a people development professional I have also seen people take painful but ultimately successful journeys to change their behaviours.  I have reviewed my own behaviours at certain times in my life (after some 360 Degree Feedback) and made a decision to do some things differently.

What’s the view from people development professionals out there?  Can people really change?

In this article in Business Week, the brilliant coach Marshall Goldsmith sets out the 5 key steps that anyone can use to become a more effective leader.  The first of these is to obtain 360 Degree Feedback.

After that it’s critical to listen to the feedback, make a clear decision about what you’re going to do differently and keep getting feedback as you go.

I would add that the more visible and up front you are about the feedback you have had, and how you are actively using that feedback, the more people are going to see your commitment to your own development as a leader.

I found this great summary of questions people often ask about 360 Degree Feedback, and some of the criticisms that can be levelled against the process.

Here’s our response (we’ve repeated the comments/questions at the beginning of each paragraph):

It’s right that 360 focuses on managers and above; this is because 360 is most effective when measuring management, communication and leadership skills, and it’s at manager level that those skills become important.

There are indeed some key things that need to be in place for 360 Degree Feedback to be effective and valuable.

1) giving appraisals is a difficult task.
Yes appraisal can be difficult, but managers need to be trained in giving appraisals.  360 Degree Feedback is an additional tool to help with appraisal, because it gets feedback from multiple perspectives; it is one form of appraisal, not the only one.

2)there may be a gap between an organization’s business objectives and what 360-degree feedback programs measure.
I so agree with you - it is critical that the 360 Degree Feedback measures the behaviours that are needed for the organisation’s business objectives.  This is normally the first thing we do when designing 360 Degree Feedback.

3)time and cost associated with 360-degree feedback also are stumbling blocks
Yes, there is time and cost involved in doing any people development work.  However good communication and positioning of the 360, and careful planning, can reduce the impact of the activity. And a tool that helps employees, their managers and the organisation to understand skills gaps and strengths, is critical to the organisation’s success.

4) Reviewers and those being reviewed fail to follow up after feedback.
Follow up is essential - as with any people development tool, using it and then forgetting about it is a waste of time and money, and creates negative attitudes in the organisation.  The 360 should be integral within the people processes of the organisation, should be meaningful, and should be aligned with other activities like appraisal, training needs analysis and management and leadership development.

For a free guide on 360 Degree Feedback Best Practice, go to our website Track Surveys and download the document.

Link to my blog on UK Training Zone to read this blog.

‘What organisations increasingly need is a cost-effective way of developing the leadership skills of large numbers of managers in a way which moulds them into the type of manager best suited to the organisations’ needs – and preferably, without taking them away from their day jobs – ideally through, an approach that allows them to dip in and out when time and opportunity permits’.  View this article on localgov.co.uk

I would add that effective learning should be all about learning through the medium of the individual’s day-job. By focusing on 360 Degree Feedback and coaching, as in this great example, individuals can reflect on how they do their job, what they need to change to improve, and then do it, in the context of their workplace and their colleagues.  The regular 360 Degree Feedback and coaching is so important because it’s easy for busy managers to forget about what they are learning, and their learning targets - 360 feedback and regular coaching keeps them focused. 

On the point of ensuring that the organisation gets the skills improvement it needs (as well as individuals improving personally), it’s critical that the 360 Degree Feedback is aligned to the organisation’s learning objectives, which in turn must reflect the skills and behaviours it requires in its people in order to meet its business objectives. 

In this article from Management Today the writer describes a common situation: someone who refuses to accept the feedback they have recieved from their colleagues.

I would say that this happens in every organisation that has people in it, i.e. every organisation!  It’s less about conflict and more that there is always a small percentage who do not accept feedback, either because of their own insecurity, their lack of trust in the feedback methodology, or lack of trust in their organisation.

1. People need to thoroughly understand how the 360 Degree Feedback is gathered and how the resulting scores are calculated. This is especially important for analytically-minded people who will tend to believe it more if they can understand the numbers!  Guaranteeing confidentiality is also important.

2. Each individual getting 360 degree feedback also needs to make a choice as to what in the feedback is important and relevant to them, and why, so help from their coach or mentor is important.

3.  Acceptance comes only after shock, denial, then questioning and understanding, very much like the response cycle to bad news or events.  You need to give people time to get through this cycle.  (Click here to download our guide on Helping People to Deal with Difficult Feedback).

4. Finally there is the ultimate choice: if the person totally refuses to listen to feedback and agree to change (’that’s just the way I am’), as an organisation, are you willing to continue to support and promote that person, and put them in charge of other people, despite their abrasive behaviour? That’s where organisations usually have the greatest difficulty, particularly if someone is a good revenue earner…