360 Feedback Blog

In this video interview in today’s Guardian, the author of The Black Swan, Nassim Nicholas Taleb has some very interesting things to say about power, knowledge, beliefs and behaviours. 

From a workplace point of view, we see that people behave differently on their own, within their team, within the organisation, and then collectively, as an organisation, interacting with the outside world.   Collective beliefs and behaviours have a big influence on the individual, so when we’re looking to make individual or organisational change happen, we need to analyse and understand what those collective beliefs and behaviours are, and how they are skewing the behaviours of individuals. 

Maybe if we’d done that with the banking sector a few years ago, we could have avoided some of the consequences of the actions and groupthink that have led to the current economic problems.

360 Degree Feedback

Recent research published in this Science Daily article shows that the timing of expected feedback impacts individuals’ performance, and that the sooner you give someone feedback, the more effect it has on her or his performance.

So the message from this study appears to confirm what managers and supervisors have known for a long time - that you should give feedback immediately and often to influence someone’s behaviours.  By doing this as a matter of course, individuals will come to expect quick feedback and therefore perform better. 

But how does this affect 360 Degree Feedback, which is usually given once or twice a year, and therefore must necessarily suffer from the time lag between the activity and the feedback?

360 feedback should never be just a repetition of particular episodes or events that have already been discussed (or should have been discussed) when they happened.  We often find that when these events are put into a 360 feedback they can skew the discussion away from the key messages on strengths and development needs.

So what should happen if I give you immediate feedback, like this, right after a meeting:
“I was upset that you didn’t give me an update before the client meeting.  I felt that you left me out.  I would appreciate if you could update me in good time before the next meeting”.

So what if I’m completing a 360 Degree Feedback on this colleague six months later?

Do I repeat this in the 360 free text boxes, and do I score my colleague as ’Hardly ever keeps me informed on important issues’?   Or do I just forget about it?

My advice would be to leave this out of the 360 feedback if the action or behaviour has been dealt with and changed by that person by the time the 360 comes around. 

There is no point in bringing it up again and making it a problem if it has ceased to be one.  What would be great would be to say ’X has really made an effort to provide me with information before client meetings and I really appreciate this’. 

If X is still doing the same thing, then a reference to it should be made, something like: ‘X is aware that I feel I am not kept updated with information before client meetings’.  There is no value in repeating lots of detail that has already been discussed, although the main point still needs to be made.

Marshall Goldsmith, who’s a fantastic writer on coaching and personal and professional development, talks in this article about how we define ourselves and how we can change our behaviours and skills by defining ourselves positively - he says that it’s just as bad to stereotype yourself negatively as it is to stereotype others.

 While I agree with this, I would add a couple of key things:

1. Whilst we should, of course, focus on our strengths and not our weaknesses, it’s important to get 360 Degree Feedback from others too. We don’t always see our own behaviours the way others see them, and we don’t always understand the effect we can have on the people around us.  We all have a ‘blind spot’ and it’s important not to forget about that.

2. What Marshall doesn’t mention is the importance of the will to change: even if you are clear and honest about your skills and behaviours, you can only change these if you really want to change them.  So if you keep going back to the same behaviours, or if you’re a coach with a client who isn’t improving, then you need to go back to the basic question: “do I (or does my client) really want to change?”

This is a great article summarising 10 Strategies for focusing on What’s Strong, rather than What’s Wrong, in counselling and therapy.

The Strategies could equally apply to making your 360 Degree Feedback, and the coaching and development that support it, positive and empowering for managers and employees.

You can do this by:

• Defining what great performance looks like, and building your 360 Degree Feedback around the actions that indicate great performance
• Focusing only on less strong behaviours if those behaviours are critical for the individual in doing their job and achieving their objectives.
• Discussing with individuals how they can practically put their strengths to best effect when doing their job
• Using strength based questions to solve problems, such as ‘How can you use this area of strength to bring about the results you want’?

Looking for some tips on how to give your Boss feedback without getting fired?
Here are some thoughts, including how 360 Degree Feedback can help.

In this article John Herlihey of Google explains the company’s view of the importance of performance reviews and 360 Degree Feedback:

“We measure people every 90 days. We get 360-degree feedback on people every 180 days and that feedback is published to the whole company. People want reality. Ninety per cent of the rewards end up going to 10pc of the people”.

3 monthly reviews and 6 monthly 360 Feedback is certainly tough and takes a lot of effort and commitment from the company the staff.

Critically, What it does do is keep people really focused on what the key things they need to do, on what they learn and how to put that learning into practice.

Google’s focus on constant review, feedback and action is probably one of the reasons for its success.

In this article from the Guardian, the writer recommends trying understand colleagues’ motives as a way to better working relationships.

Here’s my response:  It is all about perception, which is why it’s so hard to have these conversations, and why it’s so important to try to see oursleves the way others see us. If you’ve got a really damaged relationship already, it is difficult to sort out, but there are a lot of things you can do on a day to day basis to keep your working relationships good.

Ask for feedback, ask for it often, and make it specific. That way you, and your colleague, can think about real life examples and put it in the context of ‘in that situation, I would have preferred if you had done X’, rather than ‘you are such a control freak, I can’t bear to work with you another day’ (or words to that effect).

And if people are reluctant to give you face to face feedback (and there may be a good reason for that!), get some anonymous 360 Degree Feedback. There may be some useful messages in there!

Here’s a link through to an article about what happens when someone doesn’t want to hear the feedback they’re getting…which happens a lot too!

http://www.track360feedback.com/2009/10/07/changing-abrasive-behaviour-with-feedback/

At the end of a recent episode of the Apprentice USA, Donald Trump, having pointed his pistol finger and fired the first candidate, concluded his remarks by saying ’she had to go…people don’t change’.

Is he right?  Are people just the way they are, or can they change their behaviours if they really want to?

I think DT has a point: the person he fired ignored all the feedback from the other candidates which was telling her that she didn’t listen and that she was a disruptive influence.  Her response was that people (especially women) were intimidated by her.  She would not, or could not, hear the feedback.  I have come across people like this and I don’t think they can change.  Because they don’t want to.

People who really want to change, though, will do so.  At an exreme level, you can see this in people who take on new religious beliefs in adult life can can often change their lives completely, and those of the people around them.  Maybe because their will to change is so profound and internalised…

As a people development professional I have also seen people take painful but ultimately successful journeys to change their behaviours.  I have reviewed my own behaviours at certain times in my life (after some 360 Degree Feedback) and made a decision to do some things differently.

What’s the view from people development professionals out there?  Can people really change?

In this article in Business Week, the brilliant coach Marshall Goldsmith sets out the 5 key steps that anyone can use to become a more effective leader.  The first of these is to obtain 360 Degree Feedback.

After that it’s critical to listen to the feedback, make a clear decision about what you’re going to do differently and keep getting feedback as you go.

I would add that the more visible and up front you are about the feedback you have had, and how you are actively using that feedback, the more people are going to see your commitment to your own development as a leader.

I found this great summary of questions people often ask about 360 Degree Feedback, and some of the criticisms that can be levelled against the process.

Here’s our response (we’ve repeated the comments/questions at the beginning of each paragraph):

It’s right that 360 focuses on managers and above; this is because 360 is most effective when measuring management, communication and leadership skills, and it’s at manager level that those skills become important.

There are indeed some key things that need to be in place for 360 Degree Feedback to be effective and valuable.

1) giving appraisals is a difficult task.
Yes appraisal can be difficult, but managers need to be trained in giving appraisals.  360 Degree Feedback is an additional tool to help with appraisal, because it gets feedback from multiple perspectives; it is one form of appraisal, not the only one.

2)there may be a gap between an organization’s business objectives and what 360-degree feedback programs measure.
I so agree with you - it is critical that the 360 Degree Feedback measures the behaviours that are needed for the organisation’s business objectives.  This is normally the first thing we do when designing 360 Degree Feedback.

3)time and cost associated with 360-degree feedback also are stumbling blocks
Yes, there is time and cost involved in doing any people development work.  However good communication and positioning of the 360, and careful planning, can reduce the impact of the activity. And a tool that helps employees, their managers and the organisation to understand skills gaps and strengths, is critical to the organisation’s success.

4) Reviewers and those being reviewed fail to follow up after feedback.
Follow up is essential - as with any people development tool, using it and then forgetting about it is a waste of time and money, and creates negative attitudes in the organisation.  The 360 should be integral within the people processes of the organisation, should be meaningful, and should be aligned with other activities like appraisal, training needs analysis and management and leadership development.

For a free guide on 360 Degree Feedback Best Practice, go to our website Track Surveys and download the document.