360 Feedback Blog

The level of misuse, and misunderstanding around the use, of 360 Degree Feedback never fails to amaze me.  This article about the GoldmanSachs Appraisal process, describes how Goldmans has been using 360 Degree Feedback. Pretty much everything they did was totally wrong and worst possible practice…including:

•  Using 360 to rank people’s performance in appraisals
• Allowing raters to be chosen on a random basis, so people were chosen who would give only positive feedback
• Glowing self-assessments were taken into account as part of the appraisal (this is implied in the article)

And please ignore the advice of the article writer, which is…..if you want to ‘do well’ in a 360 appraisal, “cultivate lots of people who think you’re great”, and write a great self-appraisal!

To recap, 360 Degree Feedback can only be valid and useful where there is a balance of feedback givers, where the process is clear and fair, and where there is no direct (or sole) connection to pay or reward.   
 

We are often asked to brief people in our client organisations about the best way to give feedback in a 360 Degree Feedback exercise.

Here’s a link to a short video that explains the key areas and some hints and tips for giving great 360 feedback.

Great article on 360 Degree Feedback.

People need to feel confident that their feedback will be anonymous, and that their feedback will be listened to by their boss.  In fact, in my experience, someone who shows that they have listened to feedback and are doing something about it are rewarded with huge admiration and loyalty from their staff.

For more 360 Degree Feedback resources, go to http://www.tracksurveys.co.uk/360DegreeFeedback.aspx

This is a summary of some research that’s been done on how people feel at different levels of
hierarchy, how it affects their behaviour, and how they can make a change.

- How changing your posture can stimulate or reduce the hormones that make you feel powerful
or powerless
This was something we learned many years ago with NLP but now it’s proven to be physiological.

- How we judge the people we work with: there’s a balance between how much we like them
(warmth) and how well they do their job.  The article emphasises the importance of the relationship; the danger is that too much warmth can cloud our judgement of someone’s performance, i.e. the halo effect, or too little empathy and the horns effect.

- “WhatPeople often are more influenced by how they feel about you than by what you’re saying.
It’s not about the content of the message, but how you’re communicating it”.

So our emotions can hijack us and this can affect how we judge our colleagues.  Building our emotional awareness and getting feedback on our behaviours, using tools such as 360 Degree Feedback, is essential.

In this article, the writer states that 360 Degree Feedback should never be anonymous.  I disagree!

Whilst, ideally, we should all be mature enough to accept feedback directly from our colleagues - active acceptance is a lovely idea but somewhat unrealistic. 

As a 360 Degree Feedback designer, practitioner and coach, I know that it takes at least a couple of years to build employees’ and managers’ confidence in their organisation’s feedback processes - as well as in the the broader culture of management, accountability, and whether people get help or get pulped when they make a mistake.

I fear the writer is missing the big point of 360 Degree Feedback here: the point of 360 is not to avoid feedback from your colleagues (although I admit that it’s sometimes used like this). 

The point about 360 Degree Feedback is that it collates trends and consistent messages that are coming from many people, not just one, and therefore can provide information that one person’s experience can’t.  While individual comments and scores are useful, we coach people to look at consistent messages from the 360, not outliers. 

Therefore anonymity does not reduce the value of the feedback, and actually encourages people who would not have given feedback to do so.

In this poll, reported in the US, 68%  of managers believe that looks have an impact on the way managers rate job perforamance.

If this survey is to be believed, Attractiveness comes only below Experience and Confidence in recruitment situations, and trumps Education and a sense of Humour - apparently known as the ‘Hottie’ effect!  The author advises those of us who are non-Hotties not to despair but to make the best of whatever assets we have…..

On a more serious note though, how can we overcome these biases which appear to be inbuilt in most of us and can make a big difference in how employees’ performance is judged?

The first answer is Awareness: once we’re aware of our biases, our assumptions and things like the Halo and Horns Effect, we can start to adjust our opinions of that person and inject some objectivity into our appraisal of their performance  (for more on Halo/Horns, go to 360 Degree Feedback and download our paper entitled What Not To Do When Giving Great Feedback ).

Second is judging people on what they have actually done, so setting SMART objectives is critical (Specific, Measurable, Action-based, Relevant and Timely).

Third is making sure that your own judgement is not the only one that counts….tools like 360 Degree Feedback are very important in ensuring that a number of different people have input into the appraisal, and that there is consistency in assessing performance, especially in hard to measure areas like management, leadership and team working.