In this article John Herlihey of Google explains the company’s view of the importance of performance reviews and 360 Degree Feedback:

“We measure people every 90 days. We get 360-degree feedback on people every 180 days and that feedback is published to the whole company. People want reality. Ninety per cent of the rewards end up going to 10pc of the people”.

3 monthly reviews and 6 monthly 360 Feedback is certainly tough and takes a lot of effort and commitment from the company the staff. 

Critically, What it does do is keep people really focused on what the key things they need to do, on what they learn and how to put that learning into practice.

Google’s focus on constant review, feedback and action is probably one of the reasons for its success.

Here’s my response:  It is all about perception, which is why it’s so hard to have these conversations, and why it’s so important to try to see oursleves the way others see us. If you’ve got a really damaged relationship already, it is difficult to sort out, but there are a lot of things you can do on a day to day basis to keep your working relationships good.

Ask for feedback, ask for it often, and make it specific. That way you, and your colleague, can think about real life examples and put it in the context of ‘in that situation, I would have preferred if you had done X’, rather than ‘you are such a control freak, I can’t bear to work with you another day’ (or words to that effect).

And if people are reluctant to give you face to face feedback (and there may be a good reason for that!), get some anonymous 360 Degree Feedback. There may be some useful messages in there!

Here’s a link through to an article about what happens when someone doesn’t want to hear the feedback they’re getting…which happens a lot too!

http://www.track360feedback.com/2009/10/07/changing-abrasive-behaviour-with-feedback/

I like the simplicity but I do think there’s more to it than that….here’s my response..

Is he right?  Are people just the way they are, or can they change their behaviours if they really want to?

I think DT has a point: the person he fired ignored all the feedback from the other candidates which was telling her that she didn’t listen and that she was a disruptive influence.  Her response was that people (especially women) were intimidated by her.  She would not, or could not, hear the feedback.  I have come across people like this and I don’t think they can change.  Because they don’t want to.

People who really want to change, though, will do so.  At an exreme level, you can see this in people who take on new religious beliefs in adult life can can often change their lives completely, and those of the people around them.  Maybe because their will to change is so profound and internalised…

As a people development professional I have also seen people take painful but ultimately successful journeys to change their behaviours.  I have reviewed my own behaviours at certain times in my life (after some 360 Degree Feedback) and made a decision to do some things differently.

What’s the view from people development professionals out there?  Can people really change?

After that it’s critical to listen to the feedback, make a clear decision about what you’re going to do differently and keep getting feedback as you go.

I would add that the more visible and up front you are about the feedback you have had, and how you are actively using that feedback, the more people are going to see your commitment to your own development as a leader.

Here’s our response (we’ve repeated the comments/questions at the beginning of each paragraph):

It’s right that 360 focuses on managers and above; this is because 360 is most effective when measuring management, communication and leadership skills, and it’s at manager level that those skills become important.

There are indeed some key things that need to be in place for 360 Degree Feedback to be effective and valuable.

1) giving appraisals is a difficult task.
Yes appraisal can be difficult, but managers need to be trained in giving appraisals.  360 Degree Feedback is an additional tool to help with appraisal, because it gets feedback from multiple perspectives; it is one form of appraisal, not the only one.

2)there may be a gap between an organization’s business objectives and what 360-degree feedback programs measure.
I so agree with you - it is critical that the 360 Degree Feedback measures the behaviours that are needed for the organisation’s business objectives.  This is normally the first thing we do when designing 360 Degree Feedback.

3)time and cost associated with 360-degree feedback also are stumbling blocks
Yes, there is time and cost involved in doing any people development work.  However good communication and positioning of the 360, and careful planning, can reduce the impact of the activity. And a tool that helps employees, their managers and the organisation to understand skills gaps and strengths, is critical to the organisation’s success.

4) Reviewers and those being reviewed fail to follow up after feedback.
Follow up is essential - as with any people development tool, using it and then forgetting about it is a waste of time and money, and creates negative attitudes in the organisation.  The 360 should be integral within the people processes of the organisation, should be meaningful, and should be aligned with other activities like appraisal, training needs analysis and management and leadership development.

For a free guide on 360 Degree Feedback Best Practice, go to our website Track Surveys and download the document.